Improving digital content with SEO
SEO primarily focuses on improving a website’s rankings in search engines like Google and BING. The higher a website appears in the search engine rankings, the greater the likelihood that it will be visited. When a website received more traffic, there is a likelihood for more business.
Social Media Activates
Social consumer activation represents the next phase in social marketing. Although most businesses today have social presence on the big social networks such as Facebook, Twitter or LinkedIn, and are actively publishing content, they are not effectively reaching or engaging the social consumer.Such insights clearly point to how marketing continues to evolve and adapt to the needs of the social customer. Best practices for activation include campaigning with promotions, contests, games, and deeper engagement and conversation.
Curate and Share Content
For today’s marketer, it is well known that only sharing your own content is not sufficient. Potential customers want to feel that you can provide them with valuable content, regardless of the source. Content curation, namely the strategy of disseminating valuable content from an outside source to your community – in this case, your social community – is the go-to strategy for this.